Gonzales Research &
Marketing Strategies
“

2006
January 2005
Contact: Patrick
Gonzales 410-974-4669
Methodology
Patrick
E. Gonzales graduated from the
Since
the mid 1980’s, Mr. Gonzales has polled and analyzed hundreds of elections in
Laslo V. Boyd is president of Mellenbrook Policy
Advisors, a consulting firm specializing in policy, planning, and
communications strategies, and an associate partner of Gonzales Research.
Dr. Boyd received his Ph.D. from the
Together they have formed a firm
called Gonzales/Boyd Political Consulting, specializing in offering research
and strategy development for political candidates and those looking to shape
public policy. Visit their web site at www.gonzalesboyd.com
This
survey was conducted by Gonzales Research & Marketing Strategies from January 3rd through
The margin for error, according to customary
statistical standards, is no more than plus or minus 3.5 percentage
points. There is a 95 percent
probability that the “true” figures would fall within this range if the entire
survey universe were sampled. The margin
for error is higher for any demographic subgroup, such as gender or party
affiliation.
This survey
also includes a sample of 402 likely 2006 Democratic primary voters. The margin for error on this sample is plus
or minus 5 percentage points.
|
Gender |
Race |
Region |
|
Male 400
(50%) |
White 616
(77%) |
Eastern
Shore/S Md 106 (13%) |
|
Female 404
(50%) |
Black 177
(22%) |
|
|
|
Other/Ref
11 |
|
|
|
|
|
|
|
|
|
|
Party
Registration |
|
|
|
Democrat 449
(56%) |
|
|
|
Republican 265 (33%) |
|
|
|
Independent 90 (11%) |
|
|
Regional Groupings are
as follows:
|
|
|
|
|
|
|
Calvert
Co. |
|
Anne
Arundel Co. |
Montgomery Co. |
Allegany
Co. |
|
Caroline
Co. |
|
Baltimore
Co. |
|
Carroll
Co. |
|
Cecil
Co. |
|
Harford
Co. |
|
Frederick
Co. |
|
Charles
Co. |
|
Howard
Co. |
|
Garrett
Co. |
|
Dorchester
Co. |
|
|
|
Washington
Co. |
|
Kent
Co. |
|
|
|
|
|
Queen
Anne’s |
|
|
|
|
|
Somerset
Co. |
|
|
|
|
|
St.
Mary’s |
|
|
|
|
|
Talbot
Co. |
|
|
|
|
|
Wicomico
Co. |
|
|
|
|
|
Worcester
Co. |
|
|
|
|
Democratic Primary Sample Demographics
|
Gender |
Race |
Region |
|
Male 173
(43%) |
White 273
(68%) |
Metro |
|
Female 229 (57%) |
Black 121
(30%) |
Metro |
|
|
Other/Ref
8 |
Rest of
State 61 (15%) |
Metro
Metro
Summary
In a hypothetical
match-up, should Sarbanes not run back, we tested three well-known potential
Democratic candidates: Baltimore Mayor Martin O’Malley, 10-term Congressman Ben
Cardin, and former congressman and NAACP President Kweisi Mfume.
Among Democratic Primary
voters, O’Malley leads with 26% of the vote, followed closely by Mfume at 24%,
with Cardin capturing 20%, and 30% are undecided. Mfume captures 58% of the black vote, Cardin
gets 38% out of the Metro Baltimore region, and O’Malley garners 34% of the
white vote. The

Statewide Results
|
Response |
Statewide |
|
|
|
|
Re-elect |
56% |
|
Consider another |
34% |
|
Replace |
10% |
Gender - Re-elect Paul Sarbanes, consider another
candidate, or replace?
|
Gender |
Re-elect |
Consider Another |
Replace |
|
|
|
|
|
|
Male |
58% |
29% |
13% |
|
Female |
54% |
38% |
8% |
Race - Re-elect Paul Sarbanes, consider another
candidate, or replace?
|
Race |
Re-elect |
Consider Another |
Replace |
|
|
|
|
|
|
White |
60% |
31% |
9% |
|
African-American |
47% |
40% |
13% |
Region - Re-elect Paul Sarbanes, consider another
candidate, or replace?
|
Region |
Re-elect |
Consider Another |
Replace |
|
|
|
|
|
|
Metro |
53% |
31% |
16% |
|
Metro |
58% |
37% |
5% |
|
Rest of State |
59% |
34% |
7% |
Statewide Results
|
Response |
Statewide |
|
|